Privacy policy

 

 

Effective Date: October 1, 2025

At Nonchalant Apparel, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit or make a purchase from our website.

1. Information We Collect

Personal Information You Provide: When you make or attempt to make a purchase, we collect the following:                           

  • Name

  • Billing and shipping address

  • Payment details (processed securely by Shopify or trusted third-party providers - we do not store full credit card data)

  • Email address

  • Phone number

  • We do not collect sensitive information such as government IDs, health data, or biometric identifiers.

Device Information: When you visit our site, we automatically collect information including:

  • Browser type and version

  • IP address and time zone

  • Cookies and similar tracking data

  • Pages you view and interactions with the site
  • This helps us improve your experience, detect fraud, and monitor security risks.

Children’s Data: Our services are not directed to children under 13, and we do not knowingly collect personal information from them. If we discover such data has been collected, we will delete it immediately.


2. How We Use Your Information

We use the information collected to:

  • Fulfill and manage orders

  • Communicate with you about orders, support, and inquiries

  • Send you promotions and updates (only if you have opted in - you can unsubscribe anytime)

  • Improve our website and shopping experience

  • Prevent fraud and monitor for security risks

  • Comply with legal and regulatory obligations (e.g., tax reporting)

  • Processing is based on one or more of the following legal bases: your consent, contractual necessity, legitimate interests, or compliance with legal obligations.

3. Sharing Your Information

We share your personal information only as necessary, including with:

  • Shopify (e-commerce platform)

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Shipping carriers (e.g., USPS, UPS, FedEx)

  • IT and marketing service providers (limited to what’s necessary)

We do not sell your personal data or share it with unrelated third parties.

If your data is transferred outside your country, we use safeguards such as Standard Contractual Clauses (SCCs) to protect it.


4. Your Rights

Depending on your location, you may have certain rights related to your personal information, including:

  • Access the personal data we hold about you

  • Correct or update your personal data

  • Request deletion of your data

  • Restrict or object to certain processing

  • Request a portable copy of your data (GDPR)

  • Opt out of “sale” or “sharing” of personal information (California residents)

  • Withdraw consent where processing is based on consent

To exercise these rights, email us at hello@nonchalantapparel.com. We will respond within 30 days. You will not be discriminated against for exercising your rights.


5. Data Retention

  • Order information is retained for up to 7 years to comply with accounting and tax laws.

  • Analytics and device data are retained for up to 14 months, unless you opt out.

  • After retention periods, data is securely deleted or anonymized.


6. Cookies

We use cookies and similar technologies to operate our site and improve performance.

  • Essential cookies: Required for checkout and site functionality.

  • Performance & analytics cookies: Help us improve website experience.

  • Advertising cookies: Measure ad effectiveness.


When you first visit our site, you will be asked to manage your cookie preferences. You can also control cookies through your browser settings, but some features may not work properly if disabled.


7. Security

We implement industry-standard safeguards to protect your data, including:

  • SSL encryption during transmission

  • Encryption at rest for sensitive data

  • Restricted employee access to personal information

  • Regular security audits


While we take strong precautions, no method of transmission over the internet is 100% secure. If a data breach occurs, we will notify affected users as required by law.


8. Analytics and Tracking Technologies

We use analytics and advertising tools to understand and improve site performance.

Google Analytics 4 (GA4): We collect anonymous usage data (pages visited, session length, referring sources) to improve user experience. Google does not associate your IP with other Google data. Learn more here. Opt out globally: Google Analytics Opt-out Add-on.

Other Tracking Tools

We may use:

  • Meta (Facebook) Pixel

  • Pinterest Tag
  • TikTok Pixel

  • Google Ads Conversion Tags

These tools measure ad effectiveness and may use cookies. They do not provide us with personally identifiable browsing histories.

You may opt out via:
Network Advertising Initiative
Digital Advertising Alliance


9. Do Not Track Signals

Our site does not currently respond to “Do Not Track” (DNT) signals from browsers.

 

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted here. If changes are material, we will notify you via email or a prominent notice on our website.


11. Contact Us

If you have questions, concerns, or requests regarding your personal data, contact us at: hello@nonchalantapparel.com. 

If you are in the EU/UK, you may also have the right to lodge a complaint with your local data protection authority.